Twenty years across global consulting in Paris, global CRM for a luxury house, and CMO of an international sports retailer in Indonesia.
Intelligence | Business consulting
Business consulting in Indonesia, built on data.
We read your market, catch the small signals others miss, and stay with you until the results show.
Where are you today?
Start from your situation
Every journey starts from where you are.
Grow my brand
Sales are fine, but you know there is more. We find where.
See your pathFor brands facing a challengeFix a sales drop
Revenue is falling and everyone has a theory. We bring the facts.
See your pathFor talent and marketing agenciesGrow my agency margin
Your roster grows, your margin does not. Let's change the math.
See your pathFor talents and digital creatorsGrow as a creator
Followers grow, deals don't. Let's read your audience together.
See your pathto read your full funnel
to deliver the plan with your team
of history to see the real trend
commission on your media budget
Our method
From signal to solution.
Data first. Then AI. Then people. The answer comes out of the blue, because the work before it was done right.
- 1
Snapshot
We capture your funnel, your audience and your market in one clear picture.
- 2
Intelligence
Every month, the same brands, the same metrics. History shows the trend and the small signals.
- 3
AI skills
Our AI skills turn the data into first convictions and solid fundamentals.
- 4
Human conviction
We sit together. Ideas are proposed, challenged and agreed.
- 5
Out of the blue
The solution. Clear, shared and ready to act.
The work
Hard thinking. Clear answers. Happy teams.





Advice is easy.
Results are the job.
Who we are
Consultants, not an agency.
A senior team that analyses, decides with you, and delivers.
Twenty years in international commerce, from legal consultant to sales executive. Supports luxury and food brands with go to market, supply and customs.
Chosen among the best graduates of Universitas Indonesia, Universitas Gadjah Mada and ITB. All with international exposure and a consulting or marketing agency background.
Insights
Use cases and market trends.

Business use cases
How brands used our method, from snapshot to delivery.
See the use cases
Quarterly analysis and annual trends
What moves in Indonesian markets, quarter after quarter.
Read the insightsLatest on the blog: Why talents need intelligence data, not just likes
FAQ
Good questions.
What does a business consultant at OutOf.TheBlü do?
We analyse your market and your funnel with data, build a clear plan with your team, then help you deliver it. From diagnostic to results.
How long does a project take?
A Blü Scan diagnostic takes two weeks. Delivery support starts with 90 days and can be renewed.
Do you work outside Jakarta?
Yes. We are based in Jakarta and work with brands across Indonesia and worldwide, with a presence in France and Singapore.
Do you buy media or take commissions?
No. We are consultants, not a media agency. We take no commission on your media or partner budgets.
Which industries do you work with?
Retail, consumer goods, lifestyle, food and beverage, health, financial services and B2B brands.
Your first step
Start with a strategic memo.
A one page reading of your brand, your competitors and your next move, prepared by our consultants.
Strategic memo · ConfidentialBrand A: market position and next moves
Prepared for the leadership team
Funnel vs. category benchmark
Three moves for the next 90 days
- 1Rebalance content toward product proof
- 2Activate 2 channels where rivals are weak
- 3Fix the drop between visit and purchase
Request your strategic memo
- Office
- Plaza Asia, Jl. Jend. Sudirman Kav. 59, Jakarta Selatan
- Group
- PT Cahaya Blue Nusantara
- +62 818 0663 4378