ENID

Intelligence | Business consulting

Business consulting in Indonesia, built on data.

We read your market, catch the small signals others miss, and stay with you until the results show.

Where are you today?

2weeks

to read your full funnel

90days

to deliver the plan with your team

12months

of history to see the real trend

0%

commission on your media budget

Our method

From signal to solution.

Data first. Then AI. Then people. The answer comes out of the blue, because the work before it was done right.

  1. 1

    Snapshot

    We capture your funnel, your audience and your market in one clear picture.

  2. 2

    Intelligence

    Every month, the same brands, the same metrics. History shows the trend and the small signals.

  3. 3

    AI skills

    Our AI skills turn the data into first convictions and solid fundamentals.

  4. 4

    Human conviction

    We sit together. Ideas are proposed, challenged and agreed.

  5. 5

    Out of the blue

    The solution. Clear, shared and ready to act.

The work

Hard thinking. Clear answers. Happy teams.

Reading the data together
Reading the data together
Finding where growth hides
Finding where growth hides
Hitting the target
Hitting the target
Watching the audience grow
Watching the audience grow
Celebrating the quarter
Celebrating the quarter

Advice is easy.
Results are the job.

Who we are

Consultants, not an agency.

A senior team that analyses, decides with you, and delivers.

PartnerStrategy and Intelligence

Twenty years across global consulting in Paris, global CRM for a luxury house, and CMO of an international sports retailer in Indonesia.

Executive MBA, ESCP Europe#1 in Europe, #3 worldwide (FT 2025)
PartnerInternational Commerce

Twenty years in international commerce, from legal consultant to sales executive. Supports luxury and food brands with go to market, supply and customs.

MBA, SydneyLuxury · Food and beverage
ConsultantsSelected talent

Chosen among the best graduates of Universitas Indonesia, Universitas Gadjah Mada and ITB. All with international exposure and a consulting or marketing agency background.

UI · UGM · ITBInternational exposure
No media commissionNo agency feesFocused on results you can measure

Meet the team

FAQ

Good questions.

What does a business consultant at OutOf.TheBlü do?

We analyse your market and your funnel with data, build a clear plan with your team, then help you deliver it. From diagnostic to results.

How long does a project take?

A Blü Scan diagnostic takes two weeks. Delivery support starts with 90 days and can be renewed.

Do you work outside Jakarta?

Yes. We are based in Jakarta and work with brands across Indonesia and worldwide, with a presence in France and Singapore.

Do you buy media or take commissions?

No. We are consultants, not a media agency. We take no commission on your media or partner budgets.

Which industries do you work with?

Retail, consumer goods, lifestyle, food and beverage, health, financial services and B2B brands.

Your first step

Start with a strategic memo.

A one page reading of your brand, your competitors and your next move, prepared by our consultants.

Strategic memo · Confidential

Brand A: market position and next moves

Prepared for the leadership team

Share of voice18%
Engagement vs. peers2.4x
Main leakConsideration

Funnel vs. category benchmark

Awareness
Consideration
Purchase
Loyalty
Brand ABenchmark

Three moves for the next 90 days

  1. 1Rebalance content toward product proof
  2. 2Activate 2 channels where rivals are weak
  3. 3Fix the drop between visit and purchase
Illustration

Request your strategic memo

Your information stays confidential and is only used to prepare your memo.

Contact

Let’s look at your data together.

[email protected]
Office
Plaza Asia, Jl. Jend. Sudirman Kav. 59, Jakarta Selatan
Group
PT Cahaya Blue Nusantara
WhatsApp
+62 818 0663 4378